Ah, SEO.
Some people talk about it like it’s the greatest thing ever, some people talk about it like it’s just another digital marketing tactic, and some people talk about it like it’s archaic and useless (people have been saying this for years).
This blog post aims to clear the air a bit on SEO!
The Point of SEO
Let me start things off by saying that SEO is often a great digital marketing initiative for most businesses.
When I talk about SEO, I am talking about optimizing pages on your website for search engines. Pages on your website can be blog posts and informational pages that you create as a part of an SEO and content marketing plan, as well as pages on your website that explain important aspects of your business, like the products or services you sell.
A key goal of SEO is to create content that is not only valuable to your target audiences, but also “valuable to search engines”. Search engines, like Google, want users to have the best experience possible when using their product so that users keep coming back.
As a result, search engines want to display the best possible search results for people like you and me when we search for something.
So, great SEO is about creating content that is valuable to people and optimized for search engines.
Some Businesses Benefit From SEO More Than Others
SEO requires a ton of hard work, creativity, good research, good strategy, patience, and discipline. And for some businesses, achieving SEO results is going to be much harder than others.
Why?
Let’s compare two B2B companies. One sells accounting services, while another sells specialized consulting services around a unique, new technology.
The first firm, the accounting firm, is likely going to have a more difficult time achieving significant SEO results compared to the second firm, mainly because the keywords and search queries the company will be competing for are likely more competitive.
This isn’t to say that the accounting firm can’t achieve SEO results or shouldn’t develop and execute an SEO strategy. Far from that, actually (in fact, this type of business would benefit more so from “local SEO”). But the point is that it’s important to be realistic.
As for the specialized tech consulting firm, SEO results will likely be more achievable because competition around keywords related to its business (consulting around the unique, new technology) will likely be less competitive.
All of this to say that SEO results are not equal for every company. Some businesses are better positioned for SEO results than others. But SEO can still be valuable for both!
Tangible Results Great SEO Can Achieve For Your Business
Now let’s talk about real, tangible results that SEO can get for your business.
First, great SEO can help a business generate organic search traffic. This is huge. Organic search traffic consists of people coming to your website via a search engine because they think your website is going to help them achieve a desired result.
Generating this type of traffic can do wonders for your business, because every time someone comes to your website, it’s an opportunity to provide value to them and potentially encourage them to become a customer.
Great SEO can also generate more “new” visitors to your business (rather than operating a website that has a majority of “returning” visitors), which is also a recipe for generating more conversations, leads, and sales.
One last benefit I want to mention (there are more), is that great SEO will boost your brand awareness. More people coming to your website means more brand awareness, which should result in more leads and sales for your business.
What Next?
If you need help creating and executing an SEO strategy, we can help! We can also help if you have an SEO strategy that’s not getting you the results you want. Contact us today.
