Business owners and leaders, as we navigate the complexities of the digital landscape and do our best to grow our companies, one thing remains consistent: the significance of Search Engine Optimization (SEO).
Let’s explore three big reasons why your business should “Go for SEO” (clever, right?!).
1. Growth in Quality Website Traffic
Great SEO efforts not only boost a company’s website traffic, they also enhance a company’s quality website traffic.
When someone comes to your site by finding your link in a Google Search Results page, they typically have what’s called “intent”, meaning they are already interested in your products or services.
This is vastly different, than, say a Super Bowl advertisement (or an ad you might run in a local magazine), as those advertisements are not reaching people who are already interested in buying your product or service. You are running that ad to grow awareness and possibly capitalize on the few who might be in the market.
Quality organic search traffic can work wonders for your business. I’ve seen it firsthand for clients over the years.
2. Competing in the Marketplace
More and more companies are understanding the importance of SEO and its value. Did you know that SEO was the top marketing tactic implemented by B2B companies in 2022? (source)
It’s highly likely your competition is working hard on their SEO efforts to fight for that all-too-valuable organic search traffic that can turn into invaluable leads and sales.
In order to compete in today’s digital landscape, most businesses should invest in SEO.
3. Brand Visibility
Getting your website’s content on the first page of Google Search Results ain’t no walk in the park. But with hard work and the right strategy and execution, it can be possible.
And once your content is on the first page of search results, it doesn’t always get clicked on. But that isn’t the end of the world.
Why? Because just by having your content visible to a user in the results page, you’re boosting your company’s brand awareness and visibility. It only helps!
Are You Ready to Go for SEO?
In 2023, the majority of online experiences begin with a search engine (source). People use Google all of the time to find information, products, and services they’re looking for (intent).
Google and other search engines continue to refine and update their algorithms to provide the best search experiences possible for their users. Developments in artificial intelligence, voice search, and local SEO are also making SEO all the more interesting.
All of this to say that SEO isn’t some tricky marketing tactic. It’s become a staple of most businesses’ marketing success, and rightfully so!
