There’s been concern amongst SEO professionals and the digital marketing community that the importance of technical SEO – the process of properly setting up your website and web pages for search engines – has diminished following a recent update to Google’s search algorithms.
This, evidently, shouldn’t be a major concern.
Two weeks ago, Google Senior Search Analyst John Mueller replied to a comment on X.com, posting:
“Technical SEO is not going away, it continues to be the foundation of everything built on the open web.”
That’s a strong statement coming directly from the source!
What This Means For Your Business
If you have a business that’s investing in SEO, ensure that you’re properly optimizing your website technically for search engines.
If you have a business that isn’t currently investing in SEO but is interested in learning more, check out our recent blog post, “3 Reasons Why Your Business Should “Go For SEO”.
Creating the best user experience you can (fast load speeds, pages structured in an easy to follow fashion, minimal to no formatting issues especially on mobile devices) continues to be instrumental in achieving SEO success.
With that said, the most important SEO initiative remains: to create the most valuable content you can.
In order to generate traffic to your website for important keywords, your content must be better than the competition. Which is easier said than done! But also achievable, more often than not. And this is something our company can help yours with. Learn more about our SEO consulting services and contact us today!
