What is Generative Engine Optimization (GEO)?

What is Generative Engine Optimization (GEO)?

Artificial intelligence has forever changed Google Search and how businesses leverage SEO to grow digitally. A few weeks ago, I published an article on how nearly 30% of search queries trigger AI Overviews, which are AI-generated summaries you see at the top of Google...
What are AI Overviews? – A Guide

What are AI Overviews? – A Guide

(Last updated: June 8, 2025) Google Search has forever changed thanks to artificial intelligence. One major change in particular is the rise of AI Overviews, which are AI-generated summaries of information found at the top of a search results page. AI Overviews have...
The Importance of Page Experience for SEO

The Importance of Page Experience for SEO

AI Overviews at the top of search engine results pages and the power of AI platforms like ChatGPT, Perplexity, and Grok are affecting SEO strategy big time. In fact, over 80% of marketers say automation and AI impact their SEO strategies, according to a 2024 HubSpot...