by bl | Jun 11, 2024 | Demand Generation, Digital Marketing
I think marketing is the discipline of business most disrupted by artificial intelligence to date. Would you agree? For example, tools like ChatGPT and Adobe Firefly are making content production faster than ever before. In my previous article, I talked about how AI...
by bl | Jun 23, 2023 | Demand Generation
Content marketing is one of the best digital marketing investments a company can make. From creating content in order to grow organic traffic and boost SEO, to sending prospects useful information to help them make a buying decision, content marketing is an important...
by bl | May 30, 2023 | Demand Generation
“Demand generation” can be a confusing term in the business world. Sometimes it’s mistakenly used interchangeably with the term “lead generation”, sometimes its meaning is accidentally misconstrued, and so on. While demand generation is certainly about creating demand...
