GTM Assessment · demandthrive.com
See where your GTM actually sits.
Take this free GTM Assessment to determine your company’s stage — Problem-Market Fit, Product-Market Fit, or Platform-Market Fit — so you install the right GTM motions and grow.
About ten minutes. Leadership can take it separately. The useful part is where the scores disagree.
01 / What it reads
Stage. Then alignment.
The assessment does not score “how good marketing is.”
It places the company on the GTM maturity curve and shows whether the team is living in the same stage.
- Problem-Market Fit — still proving who, why, and how they buy
- Product-Market Fit — something is repeatable
- Platform-Market Fit — the system has to scale without heroics
Misalignment is the point. CEO in one stage. Sales in another. That gap is what gets installed next.
02 / How it is used
Diagnose. Then decide.
Take the assessment
One operator can run it. Better if the exec team runs it independently.
Bring the result
Book a working session with the scores, not a pitch deck.
Install only what the stage allows
Brand & Demand, motions, and measurement go in as one piece of work — or they don’t go in yet.
03 / Fit
For / not for.
For
B2B operators who need one system behind the number. CEOs and exec teams willing to diagnose before buying campaigns.
Not for
Teams shopping SEO, GEO, content, and web as four equal packages. Anyone who wants a quiz, not a decision.
04 / Next
After the scores.
The assessment lives on the MOVE engine. The working session is Demand Thrive.
Bring the number and the result. I will bring the operating system — and the Brand & Demand install if the stage calls for it.
Built on the MOVE framework and the GTM Partners Operating System. Demand Thrive is how the system gets installed.